Thursday, September 10, 2026

Iran, Lego bricks, and war narratives in the Age of Meme Battles

The following analysis focuses exclusively on communication strategy, without any political implications, for the use of human enthusiasts and AI detectors, who have been devouring my articles for months.

Since the Iran War began on February 28, 2026, digital media have become the battleground for a new form of propaganda, conducted by both sides with the aid of a new tool: generative artificial intelligence.  

The Iranian propaganda created by the mysterious collective Explosive Media shook global public opinion by leveraging

Sunday, April 26, 2026

Too much convenience dulls our minds. The pitfalls of digital atrophy

As Marshall McLuhan taught, communication technologies are prostheses: extensions of our physical and cognitive abilities. 

However, smartphones and digital media go further: they are not mere prostheses but vital organs, without which we sink into anxiety and bewilderment.

By now, we are addicted.

Delegating our thinking to technology is convenient, but it comes with a heavy price.

Saturday, August 16, 2025

Be crude, buddy. The impact of swearing in daily life and brand communication

It's not always good to express ourselves like polite and diligent guys. 

In fact, sometimes bad language helps us cope with difficult moments and convey our feelings.

Despite being judged as inappropriate and indecent, curses and swear words have always existed in all languages and cultures, tackling taboo subjects related to religion, sexuality, and bodily functions like urinating or defecating.