Two eyes are enough to influence our behavior

Having worked in marketing for many years, I've realized that people often overestimate themselves and their ability not to be influenced by external stimuli.

I'm sure instead that we are more easily influenced than we sometimes think.

In this regard, some studies are meaningful.

If we want to persuade anti-vaxxers, aggression is not the way

In recent days, many European political leaders (such as the Italian and French premiers) seem to have identified the public enemy number one in the so-called no-vaxxers.

Thus the Italian Prime Minister Mario Draghi: “Hospitals are suffering from the impact the virus has on the unvaccinated population. Many of the problems we have now are due to the unvaccinated population that occupies two thirds of the beds in intensive care”.

So instead the French Prime Minister Emmanuel Macron: “With the unvaccinated, I really want to get on their nerves. And so we will continue to do that, until the end. This is the strategy”.