Be crude, buddy. The impact of swearing in daily life and brand communication

It's not always good to express ourselves like polite and diligent guys. 

In fact, sometimes bad language helps us cope with difficult moments and convey our feelings.

Despite being judged as inappropriate and indecent, curses and swear words have always existed in all languages and cultures, tackling taboo subjects related to religion, sexuality, and bodily functions like urinating or defecating.

When the language we speak makes us a little… short-sighted

Remember when, in primary school, we had to study large pages of verbs?

No one could imagine that the harmless future tense can, in some way, undermine our future (and that of our planet).