What I Do

  1. Gathering client briefs
    to clarify its purpose, mission, and vision.

  2. Analyzing market trends
    and competitors: identifying points of parity and difference.

  3. Drafting a positioning map
    to show the current placement and the desired one.

  4. Defining a brand personality
    using brand archetypes to shape a unique identity.

  5. Developing a value proposition
    and key messages to establish a clear and compelling narrative.

  6. Crafting a brand key
    to capture the core elements of the brand.

  7. Creating customer personas
    for targeted, effective communication strategies.

  8. Ensuring brand coherence
    across all channels by aligning visual identity and tone of voice.

  9. Building a content calendar
    grounded in strategic content pillars.

  10. Evaluating communication activities
    using both quantitative and qualitative methods.


Let's talk about it

If you want to delve deeper, feel free to reach out to me on LinkedIn or via email.


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