Sometimes it just happens. Even the most seasoned brands can make embarrassing blunders . Recently, Apple had to apologize for a somewhat dystopian iPad Pro ad that hinted at the destruction of creativity. Bumble , the dating app, withdrew its ads that mocked celibacy and abstinence among its female audience. Beauty brand Youthforia faced a lot of criticism for a foundation shade that was considered not inclusive enough. After backlashes like these, it's not easy to backtrack, but it can be done. After all, we all make mistakes or face setbacks, right? So can brands. They just need to learn from the lesson. The mirage of invulnerability is an illusory trap " Business and leadership is all about relationships . And in any relationship, things go wrong, mistakes are made, ups are followed by downs. The strength of a relationship is not how perfect it is, but how resiliently it deals with the inevitable failures". And as Albert Einstein said : "A person who never
The fact : the Italian Competition Authority fined the companies of the famous influencer Chiara Ferragni , along with the confectionery company Balocco , with a total penalty of €1,075,000 for unfair commercial practices related to the Pink Christmas pandoro. The fine for Balocco is €420,000. The Antitrust claims that the companies led consumers to believe that by purchasing the pandoro, they were contributing to a donation to the Regina Margherita Hospital in Turin , when in reality, the €50,000 donation had already been made by Balocco months earlier. Companies associated with Chiara Ferragni collected over one million euros from the initiative. How did they get to this point? First mistake: confusion What was the goal of the marketing campaign ? To improve the company's ethical reputation or to reach the audience that adores Chiara Ferragni? They are two different levels: the first is moral, the second is hedonistic. Why muddy the waters? If the goal was to improve the co